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The See leben project is a corporate identity project for the annual Lakelive event. The aim was to develop my own proposals for a new visual identity while retaining the existing logo - a heart with the Jura mountains and waves of Lake Biel.
For the design, I developed my own typeface, which was based on a circular grid and is used exclusively for titles (one letter per word). Either the grid or a basic form from the grid is used on each medium. The abstract shows how my Lakelive identity is applied consistently and adaptively across the media.
- Size: Diverse
- Assignment: Lakelive Festival
- Year: 2024